Optimization SEO techniques do not have to be complex to be effective. The best SEO techniques are quite simple and common sense,and they all revolve around making your website as friendly as possible to search engines. You don’t need to have advanced knowledge of algorithms,taxonomy or programming to give your SEO results a big boost. You should consider two basic facts about search engines,including how spiders function and how search engines index keywords and phrases. Search engines send spiders to visit websites and copy content to store in their database. These spiders are also known as bots,and they follow links between pages 24.7 to accumulate massive database with tens of billions of pages. Understanding how spiders evaluate a website is one of the basic cornerstones of technical SEO knowledge.
Different types of content can require different optimization SEO approaches. In general,the search engines will reward content that is user friendly and clear so it’s important that everyone in your organization understand some of the technicals of SEO optimization. When it comes to optimizing text based content,you should recognize the importance of the title tag and the meta description. A good meta description will concisely summarize the page content and include keywords . This element is often key in getting users to decide to click on your site link in the search engine results. The search engines will limit how long these meta descriptions can be to typically about 150 characters and cut off anything in excess of that. It’s important to recognize that over stuffing your meta keywords tag with keywords can actually hurt your rankings.