The recent Panda update to the world’s largest search engine has changed some of the rules in terms of SEO content. While some statistics show that only 12% of websites have been seriously impacted by the update,that still represents a large number when considering there are trillions of websites around the world. The main goal of the Panda update is to encourage and reward quality content and penalize content that is not quality. This provides some websites and blogs with new opportunities and leverage,but it also forces SEO marketers to think more like content engineers. Before Panda,many blogs and sites focused strictly on gaming the search engines rather than producing content that readers visitors actually wanted to read.
Many SEO marketers recognize the importance of quality content yet find it difficult to produce. While anyone can produce SEO content,quality content is very important for several reasons. It engages the reader and also helps to boost your traffic and search engine rankings. It also encourages other quality sites to link back to your site. Quality content is about more than simply posting photos,a small written description of your product and pricing information. To gain a competitive edge it’s also necessary to focus every page of your site on providing useful and detailed content which will help customers in making a purchase decision. The ultimate goal should be to entertain and inform the reader rather than just to get your keyword research and placement right within the content. Even high search engine rankings will not make up for a hideously written page that no one will take the time to read.