The job of a search engine optimizer is to create web design with SEO that will rank highly with search engine algorithms for both on site and off site design factors. In order to do this effectively,the SEO expert must have a good understanding of the general factors which these algorithms use to rank websites in their search results. To improve your on site SEO,you should focus on your HTML markups,internal linking,target keywords,site structure and other factors.
You will have less control over some of the off site SEO factors like the number of back links to your site and how others choose to link to your website. By focusing on the on page SEO web design elements,you can create a beautiful website that offers useful content and this will also improve your off site social bookmarks and backlinks.
The goal of web design with SEO is to create web pages that are search engine friendly and user friendly. In order to attract more visitors to your site,you should make it accessible to search engine spiders by avoiding the use of frames. Frames are confusing to search engine spiders and they can cause these robots to abandon your site. They can also make it harder for site users to bookmark pages on your site without the use of complicated scripts.
Another design mistake to avoid is presenting important content in the form of Flash images or movies. Search engine spiders will not be able to read content in Flash and so your search engine ranking will get hit if you present most of your text within a Flash format.
Another tip for great web design with SEO is to focus on the use of keywords,but never abuse keyword use in your content. It’s important that keywords are used appropriately in strategic parts of your page,including in the URL,main heading tags and title tag. Your keyword should also be used frequently in the content,but overuse can be seen as keyword stuffing by the search engines and result in a penalty.
Using unique titles for each page on your website is another design element that is critical to effective SEO design. Using the same title of each page of your site will make the search engines think that each page on your website is focused on the same topic.